SEE IT, SHOOT IT, PRINT IT

For portals and on-line travel companies it represents a shift in strategy. As the third largest tour operator in the UK and the most open in terms of on-line connectivity, XL.com and its subsidiary brands were aggressive in their on-line policy. They made XML service feeds available to a wide variety of portals and on-line travel agents throughout the country. Freedom Flights, selling XL.com seats, featured on every on-line component based travel website in the UK either directly or via portals. They have all been affected in a variety of different ways:- loss of commission on sales, loss of tariff charges for bookings made and loss of associated on-line traffic

Even sites like Travelsupermarket.com and Kelkoo.com can no longer rely on PPC revenues as they drove search traffic into deep-linked URL's on Freedom Flight's website.